In the rapidly evolving world of B2B sales, modernizing sales processes is no longer a luxury—it’s a necessity. As businesses shift from traditional methods to digital solutions, Salesforce Commerce Cloud has emerged as a powerful platform designed to revolutionize the B2B buying experience. But the real game-changer comes when Salesforce Commerce Cloud is seamlessly integrated with NetSuite ERP, a process expertly handled by Cloudstreet, a leading Salesforce consulting partner. With the added strength of Breadwinner, this integration becomes a turn-key solution that drives efficiency, accuracy, and customer satisfaction.
Cloudstreet: The Salesforce Consulting Partner Leading the Way
Cloudstreet, a Texas-based Salesforce consulting partner, has been at the forefront of helping businesses across various industries implement tailored Salesforce solutions. Their expertise ensures that Salesforce Commerce Cloud not only modernizes sales processes but also integrates seamlessly with existing systems like NetSuite ERP. This integration, facilitated by Inforge, transforms sales operations, allowing businesses to optimize efficiency and drive growth.
With Inforge ‘s insights, another Salesforce Consulting partner that has many success stories implementing Salesforce Commerce Cloud, they are currently implementing a D2C Commerce Cloud solution, which allows them to utilize special pricing for each customer, directly sourced from NetSuite, and display it on their commerce site. This means that instead of showing the same price to all customers, they can offer personalized pricing tailored to each client's specific needs and agreements. This approach not only enhances the customer experience by making them feel valued and catered to, but it also enables them to better manage pricing strategies, boost customer loyalty, and potentially increase sales by offering competitive pricing that reflects individual customer relationships. Through this integration, they are creating a more dynamic and responsive e-commerce platform that adapts to the unique demands of their clientele.
Breadwinner and Cloudstreet's collaboration was driven by a strong partnership led by Alan Bebchik, Inforge’s VP of Business Development & Partnership, and Rory Mahony, Breadwinner’s Head of Alliances and Partnerships. During the lunch & learn sessions hosted by Inforge, where Rory Mahony and Stony Grunow (Breadwinner’s co-founder) showcased Breadwinner’s solution, consultants developed a better understanding of the product, making it their go-to recommendation.
Breadwinner: The Key to Seamless Financial Integration
The backbone of this integration is Breadwinner, an extensible, turn-key solution that brings financial systems directly into Salesforce. Breadwinner eliminates the need for manual data entry, ensuring that all financial information is accurate, up-to-date, and accessible within Salesforce. By enabling real-time synchronization of financial data, Breadwinner allows businesses to accelerate cash flow, reduce staffing costs, and increase automation, making the sales process smoother and more efficient.
Breadwinner is a powerful integration solution designed to seamlessly connect Salesforce with leading financial systems such as NetSuite, QuickBooks Online, Xero, and popular payment processors like Stripe, Square, and Braintree. By bringing financial data directly into Salesforce, Breadwinner empowers sales and finance teams to access accurate financial information instantly, facilitating faster decision-making, improving cash flow management, and ultimately driving growth. With Breadwinner, companies can create a unified, efficient, and data-driven approach to managing customer relationships and financial operations, giving them a competitive edge in today’s fast-paced business environment.
See more about Breadwinner’s use cases here
Modernizing the B2B Buying Experience
Salesforce Commerce Cloud provides businesses with the tools to create seamless online buying experiences. It offers customizable storefronts, advanced pricing options, and personalized customer journeys that meet the unique needs of B2B customers. However, integrating this powerful platform with NetSuite ERP—using Breadwinner—takes the transformation to the next level by ensuring that data flows seamlessly between systems, enhancing decision-making and customer satisfaction.
The modern B2B sales approach prioritizes a seamless, omnichannel experience, where sales teams leverage data and AI to anticipate customer needs, personalize interactions, and streamline the buying journey. Companies must adopt agile methods and invest in digital tools to enhance collaboration, optimize sales processes, and deliver value at every touchpoint. This transformation ensures they remain competitive in a rapidly evolving market landscape. This digitization involves effective use of CRM combined with integration tools such as Breadwinner for inventory management and more use cases including AI.
Case Study: Agricultural Blending Company
A prime example of this transformation is Agricultural Blending Company, a B2B firm specializing in Hay, Shavings, and Sustainable Manure Removal. The company faced challenges with manual order processing, data silos, and inefficient inventory management. Inforge implemented Salesforce Commerce Cloud and integrated it with NetSuite using Breadwinner, resulting in automated processes, real-time data synchronization, and improved inventory management. The outcome was a significant increase in operational efficiency, reduced errors, and higher customer satisfaction—demonstrating the power of a well-executed integration. Specifically, they changed from all orders being from by phone calls, no strict control of orders, no predictability in scheduled orders and manual inventory management to an automatic processing of orders through an e-commerce site, control of orders and being able to draw reports,predictability and capacity control in deliveries and automated inventory control with the application of Breadwinner.
In fact, this integration was a complete success from all perspectives. The company is in an industry that is going through transformation, and in order to remove any room for error, transforming their business digitally through Commerce Cloud & Netsuite ERP was just right and what they needed.
Read the whole case study here
Conclusion
The partnership between Cloudstreet and Breadwinner, combined with the power of Salesforce Commerce Cloud, offers B2B firms a comprehensive solution for modernizing their sales processes. This integration not only improves efficiency and inventory management but also enhances customer service, providing a competitive edge in today’s fast-changing market and has provided real great improvements respect to how they processed their customers orders and the whole automation of the buying process. For B2B businesses looking to stay ahead, embracing this powerful integration is key to driving growth and achieving long-term success. With Salesforce Commerce Cloud, now the company has:
Automatic processing of orders through an e-commerce site.
Control of orders and being able to draw reports.
Predictability and capacity control in deliveries.
Inventory control is automated.
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